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Issue 178
| 26 January 2011 |
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Packaging Industry News | 26 January 2011 |
Issue 178 |
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NEWS INDEX
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Kliklok shows NEW
carton closer at Gulfood
 At
the forthcoming Gulfood Exhibition in Dubai (27th Feb to 2nd March – Stand
S1-F29) Kliklok will be demonstrating their new carton closer, the
SMART-3.
This compact machine
is ideal for automatic hot-melt sealing of hinge-cover, 3-flap cartons at
speeds of up to 120 cartons per minute, offering an economical,
space-saving solution. The innovative in-line carton pivot turning bed
ensures simple and reliable carton handling in minimum length.
A simplified lugless design eliminates carton-carrying lugs, driven
chains, mechanical transfers and timing flaps. Instead, reliable VFD
motors directly drive durable, easy replaceable high-friction belts to
quietly convey cartons through the machine to effectively reduce any
carton marking and product damage.
The carton size range of the Smart-3 size is generous, to cater for a wide
range of applications, offering maximum flexibility. The Smart-3 can be
customised to suit numerous carton styles, including ‘Hood cover’ and
‘Scallop edged’ cartons.
Automatic programme set-up and a simple mechanical hand-wheel with digital
indicators make size change achievable in less than ten minutes – a quick
and easy changeover, with minimal downtime. The Smart-3 closer is equipped
with a Panelview Plus 700 colour touch screen, with icon- based controls
for ease of operation, fault diagnosis & speed adjustment.
Website:
www.kliklok-int.com
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 CeDo
wins again with Sainsbury’s
Europe's market leader in household disposables, CeDo, has won its
second major supplier award this year from the supermarket retailer
Sainsbury’s.
The supplier award for “Quality Performance” now takes pride of place in
CeDo’s trophy cabinet alongside the award for “Best Product Launch” which
CeDo won in April 2010, for the successful relaunch of the wraps & liners
category.
CeDo worked closely with Sainsbury’s during every step of the process in
re-envisioning and redesigning the entire bin liner, refuse sacks and food
contact products such as food bags, cling film and foil. As part of this
process, Sainsbury’s technologist visited and carried out manufacturing
audits at CeDo factories in China, Telford & Poland, in order for
Sainsbury’s to satisfy itself, not only on the excellence of the
relaunched products, but also on the robustness and quality of CeDo’s
manufacturing systems worldwide.
CeDo succeeded in its aims to supply Sainsbury’s with improved products
which can be used as part of Sainsbury’s “switch and save” campaign.
Alan Condie, CeDo’s business unit controller reflects that this years
Sainsbury’s accolades have reminded CeDo of its ongoing strengths and
responsibilities in relation to manufacturing, packaging and the shared
duty of care of both companies towards the environment.
It is CeDo’s market intent to encourage closed loop recycling schemes for
the benefit of customers. In the case of CeDo’s EcoMin disposable bags,
the bulk of CeDo’s post-use plastics is predominantly sourced from CeDo’s
own recycling plant in Geleen in the Netherlands which converts some
40,000 tonnes of Europe’s agricultural silage wrap into second-life
plastics. The plant is certified to EN15343, with full audit traceability
of feedstock and is the only one of its kind in Europe.
CeDo currently supplies some 22,000 tonnes of recycled household
disposable items into the UK retail sector and a significant proportion of
this tonnage is set to be made up of chalk, which has a low carbon
footprint.
The net result of these material sourcing decisions and CeDo’s commitment
to recycling means that the carbon footprint of CeDo’s EcoMin bags
continues to drive down the carbon footprint of their polythene based
products.
Website:
www.cedo.com
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National Flexible Introduces Gravure Quality Flexo To UK Market
 National
Flexible, the Bradford-based film packaging specialists, have become the
very first in the UK packaging industry to take advantage of a
ground-breaking advance in printing technology for Dr Organics’ range of
soap bars.
The three flow-wrap designs were printed using Kodak’s innovative Flexcel
NX technology which, when used alongside their Digicap screening process,
enhances the quality of image reproduction to such an extent that it
allows flexo plates to reproduce detail to the same standard as that of
gravure cylinders.
Dr Organics’ highly detailed packaging artwork required the very best
quality print to ensure that their flow-wrap packs had strong stand-out
shelf appeal, as well as matching exactly to the existing colour palette
of other packaging formats within the range.
National Flexible worked on the project in conjunction with partners Kodak
and Reproflex3.
“We’re proud to have successfully mastered the process which will allow us
to fill a gap in the market for an end-to-end system which produces high
quality print without the prohibitive costs associated with commissioning
expensive gravure cylinders,” said National Flexible’s Print Manager –
Dave Daniels.
Pioneered by Kodak, the Flexcel NX system not only allows for true 1:1
image reproduction, improved fine detail, excellent ink transfer and
stronger colour density – but it also offers long-term cost savings versus
conventional printing.
Website:
www.nationalflexible.co.uk
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 Rosebag
re-ignites passion in packaging
Van der Windt Verpakking is re-igniting the passion in packaging by
offering a new exclusive presentation solution for the single rose called
'Rosebag'.
Rosebag® is a luxurious elongated carrier bag with stylish satin handles,
designed to carry one single long-stem rose, and is available in a chic
and elegant design with a choice of messages or option to personalise.
It forms part of a comprehensive 15,000-strong range available from Van
der Windt Verpakking and strengthens its ornamental horticulture product
range.
The new product is expected to prove popular for the Valentine's season,
as well as throughout the rest of the year when consumers wish to present
the gift of a specially packaged single rose.
Leeroy Kool and Sebastiaan van der Hoek originated this new packaging
product to offer an added value and attractive alternative solution to the
transparent box-style packaging currently in general use. Sebastiaan van
der Hoek has joined the Van der Windt's sales team as product specialist.
Van der Windt recently acquired sales and marketing rights for Rosebag®
gift packaging, which is currently available in 27 countries in a variety
of languages.
Van der Windt Sales Manager, Ad Bos, said: “Van der Windt occupies a
strong position in flower, bouquet and potted plant sleeves. We want to
combine the powerful Rosebag® concept with the strengths of our company,
in particular with regards to our logistics organisation and our team’s
collective knowledge and expertise in the field of ornamental horticulture
packaging, as well as our extensive customer network. "
Rosebag® is being made available to florists and wholesalers worldwide,
including UK customers from its Van der Windt UK operation in Sleaford,
Lincolnshire and Irish customers from Guy & Co. Distribution in Cork. Van
der Windt has plans to develop the concept further over the coming months.
All products are chosen to reflect the company’s customer-focused approach
in being dedicated to high quality service delivered efficiently and at
market-leading value. Van der Windt enjoys close links with sister
Clondalkin Group companies Wentus and LPF Flexibles, giving it access to
an extensive range of flexible packaging solutions.
Van der Windt Group has extensive facilities in the Netherlands, Belgium,
Denmark, UK and Ireland. The group serves 6,000 customers across Europe
with a 15,000-strong product range for the agriculture, horticulture,
retail, food-service, hotel, restaurant and catering, cleaning and
hospital, and food and non-food industry markets. The Van der Windt Group
is owned by Clondalkin Group, which is an international producer of high
value added packaging products and services.
Contact Van der Windt Verpakking on +31(0)174 636 111 or Van der Windt UK
on +44(0)1529 455695.
Websites:
www.vanderwindt.com
and
www.rosebag.com
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 Sirane
pushes forward with Sira Crisp™
Europe’s premier packaging solutions company, Sirane Ltd, is reporting
a seasonal surge in demand for its Crisp It™ and Sira Crisp™ packaging
products as the Christmas season advances and the international trade in
packaging materials intensifies.
Jeremy Haydn-Davies, Sirane Sales Director for Food Packaging says that
‘the European food and packaging sector is currently experiencing
something of a materials supply squeeze as international polyester film
stocks for one are mainly heading to the Far East for use and consumption.
However, here at Sirane, we are very well equipped with microwave boards,
susceptor films, and paper materials in order to service this expected
seasonal jump in demand for our Crisp It ™ and Sira Crisp ™ products.”
Sirane’s radical Crisp It ™ form of packaging was first developed some
three years ago for use in the fast food industry – primarily for crisping
burgers, potatoes and other hot food via the means of susceptor film
packaging in the food packaging. A number of next generation products have
since been developed and the packaging technology has found particular
favour for its lightweight nature, low unit cost and popularity in mobile
food service.
At the beginning of the year Sirane’s Sira Crisp ™ won a number of prime
bulk orders from leading train and airline operators in the UK and abroad
– for these factors – and for the specifics of its cook-in performance
abilities. ‘The Sira Crisp ™ film can be made into carry bags for chips
and French Fries and potato wedge wraps; as well as pouches for popcorn
and as wraps for the cooking of paninis and sandwiches. For frozen foods
destined for the microwave, there is no longer a need to package into
boxes. The current cold weather is seeing an expansion in these uses –
together with the convenience factor. The needs of the Christmas season
are also adding to the mix
Sirane’s Crisp It™ packaging is based on an integrated two layer film that
can be shaped into more or less any kind of package to suit the
microwaveable cooking application of the food. Originally developed by
Sirane as a food crisping susceptor film for the insides of burger boxes
and other fast food items, the latest version – Sira Crisp ™ represents a
quantum leap in design.
Sirane`s traditional strength has been to successfully laminate susceptor
films to board and paper without the use of adhesives, making the product
much more versatile in performance and more environmentally friendly.
Sirane has taken the concept one stage further by combining, again without
glue, a clear film to the susceptor film and creating a strong bi-laminate
which is ideal for crisping up paninis, baguettes and pasties and other
foods. In the microwave oven the film clings to the food, thus making it
crisp.
Available in various formats such as sleeves, the film can also be used to
flow-wrap foodstuffs, so eliminating the need for additional outer
packaging. Sirane’s new formula means that direct printing onto the film
is easy - thus removing the need for a label. ‘It’s what the food service
market needs,’ says Haydn-Davies; ‘lightweight and functional and ideal
for busy take-aways, airlines and food-to-go outlets. Great also for fast
food needs in the office or home, too.’
Website:
www.sirane.com
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Natural
snacks packed in high barrier Natureflex™ film
 Innovia
Films’ high barrier compostable cellulose-based material, NatureFlex™ NK,
has been chosen by organic food wholesaler, Infinity Foods, to wrap its
range of snack packs.
Transparent NatureFlex™ NK was launched in 2008 and offers not only
compostability, but also a moisture barrier approaching that of
co-extruded OPP. This means it has the best moisture barrier of any
transparent single layer biopolymer film currently available, which has
been achieved through Innovia Films’ unique coating technology.
Based in East Sussex, Infinity Foods has been owned and operated as a
workers’ co-operative for over 30 years and is one of the UK's leading
wholesale distributors of organic and natural foods.
Outlining why Infinity Foods chose NatureFlex™ to wrap its snack pack
range, Kieran Gorman, stated, “At Infinity Foods we are always looking for
ways to limit our environmental impact and carbon footprint. For example,
our catalogues are printed on paper from sustainable forests using no
chlorine in manufacture and some of our transport fleet runs on
bio-diesel. So opting for a film such as NatureFlex™ is a logical
progression for us. Our products are available across the UK and Ireland
and can be found at specialist retailers across Europe and as far a field
as Asia. We are currently only packing our new snack packs in NatureFlex™
but are looking to start using the film across the whole range.”
For the creation of the pack design, Infinity Foods collaborated with
packaging consultant, Andy Skinner of Aboxhigh, who said:
“Having supplied Infinity Foods for over 15 years and being fully aware of
the company’s ethos on the environment, NatureFlex™ has filled the void we
have been waiting for. NatureFlex™ is one of the most exciting products I
have been involved in within my 35 years experience in the packaging
industry. The high visual shelf appeal of the packs, coupled with
sustainability and reduction in carbon footprint fulfills all the criteria
that Infinity Foods require.”
The resulting pack has helped to re-brand the range of handy size snack
products including Organic Milk Chocolate Buttons, Organic High Energy
Trail Mix and Hot Chilli Cashew Nuts. The NatureFlex™ NK used in this
application is 45µm thick and is flexo printed by Modern Packaging.
NatureFlex™ was an obvious solution for the packaging in this application
as the film begins life as a natural product – wood - and breaks down at
the end of its lifecycle in a home compost bin (or industrial compost
environment) within a matter of weeks. It also offers advantages for
packing and converting such as inherent deadfold and anti-static
properties, high gloss and transparency, resistance to grease and oil,
good barrier to gases and aromas, print receptive surface and a wide
heat-seal range.
NatureFlex™ films are certified to meet both the European EN13432 and
American ASTM D6400 standards for compostable packaging. The wood-pulp is
sourced from managed plantations from referenced suppliers operating Good
Forestry principals (FSC or equivalent). NatureFlex™ films typically have
a renewable biobased content of some 95% by weight of material.
Website:
www.innoviafilms.com
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about Infinity Foods visit:
www.infinityfoods.co.uk
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Extended Shelf Life
for Fresh-cut Produce
 Hefestus,
Israel, introduces its innovative packaging solution with SLB™ – Shelf
Life Booster — for extending fruit and vegetable shelf life, at Fruit
Logistica, Berlin, Hall 7.2.c Booth # A-03. Visitors are invited to
experience a comprehensive solution for extended shelf life of fruits,
vegetables and fresh-cut salads.
The major obstacle to purchasing ready-to-eat, fresh-cut fruits and
vegetables is their typically short shelf life, responsible for quick
degeneration and decomposition of the product, not to mention undesirable
appearance and negative palatability. SLB™ technology overcomes this
challenge by extending shelf life beyond standard packaging and reducing
accumulation of product decomposition liquids in the package bottom.
To achieve optimal, long-lasting shelf life, Hefestus packages pre-cut
fruits and vegetables in Modified Atmosphere Packaging (MAP) via a new,
patented method of sealing trays called SLB™. SLB™ is the best alternative
for vacuum packaging. It extends product shelf life without using
synthetic preservatives.
Hefestus, will demonstrate a weight-controlled filling of fresh fruits and
vegetables, a rotary top sealer machine and a labelling conveyor.
Visit us at Hall 7.2.c Booth # A-03
Website:
www.hefestus-slb.com
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 Cigarette
packs travel on a cushion of air
Colin Mear Engineering Limited (CME) of Combe St Nicholas ‘near Chard’
provides a complete secondary manufacturing service to the Tobacco
Industry as well as designing and manufacturing its own cost-effective
products for cigarette making and packaging.
Over many years of working with the leading tobacco companies, CME has
accumulated substantial expertise and experience, which is regularly put
to use to solve customers' technical and operational problems
cost-effectively.
One such application is the recent design and supply of new spiral,
gravity conveyors that are required to safeguard cigarette pack quality
during product transfer. This is achieved by delivering a controllable
constant flow of air through a continuous series of holes located in the
base of the down chute to provide a protective cushion of air, which helps
to ensure the smooth and safe passage of the product.
“Initially we considered side channel blowers but when we trialled ACI’s
blower unit we found it gave us far more flexibility and control” says
Steve Hallet, one of CME’s Design Engineers. “I was also very impressed
with the Multi Stage unit’s small size for the output it provided. All in
all ACI understood my initial requirements and the solution has met all of
our needs.”
The blower supplied was an ACI 4MS11/020 Multi Stage Centrifugal unit.
These are Direct driven blowers offering quiet running and maintenance
free solutions for many higher pressure applications. They are available
in single or three phase, DC or 400Hz, and ATEX versions.
Website:
www.aircontrolindustries.com
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 Ilapak’s
new open-frame Vegatronic 2000OF combines ultrasonic sealing, exceptional
hygiene and top performance
Ilapak has
launched a new open-frame vertical, form, fill and seal (VFFS) bagging
machine, the Vegatronic 2000 OF. As well as offering exceptional
performance and speeds, the new machine incorporates leading ultrasonic
sealing technology and a ground-breaking open-frame design offering easy
accessibility for fast servicing and maintenance. The new Vegatronic 2000
OF is ideal for prepared produce, salads, frozen foods and grated and
shredded cheese.
The Vegatronic 2000 OF’s innovative open-frame design provides a number of
important operational and hygiene benefits. The machine is easily
accessible, allowing fast access for servicing and maintenance, reducing
downtime and so increasing efficiency and productivity.
The Vegatronic 2000 OF’s design has minimised the number of moving parts
and optimised their operation so as to significantly reduced maintenance
costs throughout the life of the machine.
With no holes on the external side and rounded profiles there are minimal
cavities for bacteria to accumulate, meaning machine cleaning is simple
and fast, making it easier to comply with the food industry’s ever
stricter hygiene regulations.
In addition to its revolutionary Ultrasonic sealing system, the Vegatronic
2000 OF also offers exceptional performance, incorporating a number of new
features such as a new advanced control platform, advanced graphics, wide
screen HMI and use of servo motors to improve speed and accuracy as well
as increase efficiency and productivity.
The Vegatronic 2000 OF’s ultrasonic sealing solution delivers dramatically
improved seal integrity and efficiencies. This ground-breaking technology
minimises the amount of product damage in the seal area (which can
discolour and contaminate the pack), and reduces leaker rates to a new low
in industries such as salad, cheese and others.
Its advanced control platform uses the latest programming language, while
colour touchscreen is easy to use with fast access and browsing through
the menu, making it quick to carry out operations such as product
changeovers.
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Capable of speeds of up to 120 bags a minute, the Vegatronic produces a
wide range of bags including pillow, block bottom, Quattro, stand-up Doy
packs and zipper packs.
These features, together with enhanced reliability, top quality service
and high quality, 100% commercially available components, are helping
Ilapak to minimise their customers’ operating costs per pack, throughout
the life of their machine.
Website:
www.ilapak.com
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Stay Ahead of the Competition with the Insights into New Products & Market
Trends
Meet Over 400 Renowned Exhibitors at Sino-Pack / Drinktec 2011
The largest
packaging and beverage technology exhibition in China - The 18th China
International Exhibition on Packaging Machinery & Materials (Sino-Pack
2011) and The 15th China International Exhibition on Brewery, Beverage and
Liquid Packaging (China Drinktec 2011) will be staged at China Import &
Export Fair Pazhou Complex (Area A), Guangzhou, PR China during 9-11 March
2011. Endorsed as UFI Approved Event, the exhibition is organized by
Adsale Exhibition Services Ltd and supported by a number of trade
associations, industrial players of the industry.
400 Renowned Exhibitors Gather Under One Roof
Renowned exhibitors
in beverage industry: KHS, Tech-Long, Vanta, Zhongya, Nanjing Grandpak,
Shanghai Precise, FDPS, Guangdong YueDong, Shanghai TCP Pioneer, Kosme,
Danfoss and much more, will showcase a spectrum of packaging and
production equipment related to beer, juice, carbonate drink and water
industries.
Renowned exhibitors in general packaging industry: BOSCH, Joyea, Hangzhou
Youngsun, Omori Changkong, Shanghai Macwell, Beijing Macwell, Zhongcheng,
Hualian, Ximing, Debao, Qingdao SongBen, Deyibao, Shousong, Y.C.T, GBPI,
Alpha-Pack, HaiKou Hongbang, Yinghui, Nordson, Dachuan, Oceanpower,
Full-More, Tom, Yilong, Ring Pack, Zhe Jiang Zhu Feng, Brother, Jia-In,
Kenuohua, Guangzhou Lian Meng, Rui Ji Jin Hong, Pharmapack, Chuanhe,
Multiweigh, Dingye, Huangsang, Excelair M&E, Markem-Imaje, Videojet,
Domino, Hitachi, Clolrmatrix, EBS, Ishida, Fukutomi, IGUS, Siti and much
more. A spectrum of advanced equipment & products are cater for buyers
from food, pharmaceutical and daily chemical industries.
Joint hands with local and international trade associations, pavilions led
by Processing and Packaging Machinery Association (PPMA) of the United
Kingdom, Packaging Machinery Manufacturers Institute (PMMI) of the United
States, Chinese Taipei Packaging Association and China Plastics Industry
Association -Composite Films will be showcased onsite.
The Most Influential Packaging Show in China
With continuous
development and well recognition in China market in the past 17th
editions, Sino-Pack / China Drinktec 2011 is highly recognized by
visitors, suppliers and media. The twin expos will be an ideal platform
for business matching and it is expected that buyer delegations from over
40 renowned organizations and trade associations from provinces of
Guangdong, Fujian, Yangtze River Delta, Pearl River Delta and Central
China will visit and source packaging equipment. Besides, “ Business
Matching Activity” will be another highlight of Sino-Pack / China Drinktec
2011, to be held concurrently onsite. The organizers have invited over 200
enterprises of China to meet with the suppliers at the fairground.
Come and Participate in High-End Symposium
Over 10 onsite
symposiums and seminars will be presented by professional and experienced
speakers. They will share the latest technologies and information with
exciting topics, including “Symposium on Food Safety and Development of
Green Food Industry”, “Symposium on Product Safety and Development of
Health Beverage Industry”, “Symposium on Quality Control of Pharmaceutical
Industry, Product Development and Application of New Materials in Health
Products”, “Low-Carbon Brewing Technology Seminar”, “Symposium on
Equipment Maintenance and Quality Control” and “Symposium on Quality
Control and Innovations for Daily Chemicals”.
2011 "Premium Packaging Showcase" ---- Chinese Series
Around 100 high-end
packaging products enterprises from China will showcase their new ideas,
creativity and premium products in Sino-Pack / Drinktec 2011. With the
theme of “Classical Chinese Packaging”, they will showcase diversified
food, beverage, daily chemical, gift, wine, tea related premium packaging
products highlighting Chinese style and culture.
Exhibits At A Glance
BOSCH PACKAGING TECHNOLOGY (HANGZHOU) CO LTD
BOSCH will exhibit Intermittent Vertical Bagger Series, Packaging
Versatility, Application Versatility; The SVI is designed to package a
large variety of food and non-food products, such as powders, bakery and
confectionery, tea, coffee as well as pet food and non-food products such
as detergents.
GUANGDONG YUEDONG MECHANICAL INDUSTRY CO., LTD.
One of the renowned exhibitor YUEDONG is a manufacturer of machinery
related in food, beverage, dairy and plastic packaging. Focused on the
design, product innovation, they have 120 patents on new inventions. With
machines and components from Germany and Japan, their product performance
and quality is stay ahead in the country, YUEDONG products is sold to over
20 provinces in China and exported to over 70 countries including
Southeast Asia, Middle East and Europe.
MEADWESTVACO (CHINA) HOLDING CO., LTD.
MWV provides an integrated packaging platform providing packaging design,
conversion, pre-press and machinery services complemented by a leading
array of high-quality and innovative substrates, materials and dispensing
solutions. With more than 50 years of experiences in the food and beverage
industry, MWV Beverage is the leading producer of secondary multiple
packaging. MWV is at the forefront of creative carton design and advanced
packaging systems for customers in markets spanning beverage, dairy,
confectionary, frozen, fresh and processed foods. MWV will exhibit their
newest packaging products and services in Sino-Pack / Drinktec 2011.
Sino-Pack / Drinktec 2011 will serve as a one-stop platform for sourcing
the latest equipment, technologies, materials and products in whole
production chain of packaging industry. The exhibition will have 400
exhibitors from over 14 countries/regions, and be prepared to welcome more
than 40,000 high-end trade buyers. It will be the largest and most
attention-grabbing packaging and beverage technology exhibition in China.
Website:
www.ChinaSinoPack.com
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 Tom
Patterson Joins Barry-Wehmiller Board of Directors
Robert H. Chapman,
Chairman and CEO of Barry-Wehmiller Companies, Inc., is pleased to
announce the appointment of Tom Patterson to the Barry-Wehmiller Board of
Directors, enhancing the strength and diversity ofits membership as they
apply a broad range of leadership and operating experience to Barry-Wehmiller’s
continued growth.
“We are very pleased
with Tom’s wealth of experience in the private equity field, and we
welcome his contribution to our already distinguished external board whose
caliber is truly unique for a privately held company such as Barry-Wehmiller,”
Chapman said. Patterson is a General Partner at Madrone Capital Partners,
an investment firm based in Menlo Park, Calif. Prior to joining Madrone,
Patterson was a partner at Weston Presidio, a private equity firm focused
on growth equity and leveraged buyout transactions.
He received an MBA
from Harvard Business School and an A.B. from Harvard College.
“Barry-Wehmiller integrates human factors and financial discipline better
than any company I have seen,” Patterson said. “The culture of the
organization, and the emphasis on leadership and personal integrity that
underpin this core asset, is truly remarkable.
Bob’s inspired
leadership has created a virtuous circle that draws upon personal
engagement and business discipline that permeates the entire organization.
Not only does this create a significant competitive advantage, but more
importantly it results in a dynamic organization where people derive a
deep sense of fulfillment from their work. I regard my role on the board
as an opportunity to support the many facets of what has made the company
such a success and to help perpetuate the journey.”
Patterson is married
with two children and lives in Portola Valley, California.
Website:
www.Barry-Wehmiller.com
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Roberts Mart's shrink packaging is making the most of cider space
 Eye-catching
packaging and brand recognition are crucial in the growing cider market. A
high quality print on collation shrink film can help make bottled products
stand out on shelves, a fact not lost on a leading UK drinks company.
Recently, InterContinental Brands Ltd (ICB)
took the decision to switch from clear film to printed shrink packaging
for multi packs of its innovative range of St Helier Pear Ciders and
appointed printed flexible packaging specialist Roberts Mart & Co Ltd.
Beating off two of its competitors, Roberts
Mart won the contract to supply printed shrink packaging for ICB's 50cl
bottles and help the producer claim a larger slice of the growing
£772million off-trade market (source: Nielsen).
The distinctive film, coloured to match the
choice of raspberry, pear, blueberry, apple, cherry and blackcurrent
flavours, has initially been well received by ICB's customers, according
to operations director, Mike Carthy.
Impressed with Roberts Mart's ability to
meet a very tight deadline, he said: "We had not done anything with
printed film before and felt our packaging needed to make a bigger visual
impact on store shelves. It was a straight-forward decision to choose
Roberts Mart because not only did they tick all the boxes, but their fast
turnaround times convinced us they were right for the job."
Roberts Mart is renowned for its
sample-making facility to support fast turnaround times and has invested
heavily in the new technology required to help food and drink
manufacturers get the most out of their printed flexible packaging.
This Leeds-based family-run business,
established in 1852, is already a major player in the printed collation
shrink sector and is continually developing specialised high performance
films which deliver full operational characteristics, in terms of clarity,
gloss and strength, whilst minimising gauge.
The benefits of increased yield, with more
packs produced per kg of film, and subsequent reduction in packaging
material costs are proving very attractive to hard pressed drink
manufacturers.
In the beverages market, Roberts Mart is
providing cost-effective printing and innovative flexible packaging
solutions that safely secure packed bottles and enhance company branding
and identity. The company now counts a number of household food and drink
names among its customers and believes it has the ideal printing and
packaging solutions for the beverage industry, particularly for bottled
drinks.
Website:
www.roberts-mart.co.uk
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 Pack-plus
Due to the ongoing
economic crisis (don't let any government spin doctors try and convince
you that it is all over), we have taken stock of the state of the UK and
European packaging industries. We have spoken to many companies and
organisations. We have listened to what you want and need. Together we
have put together a new structure for Pack-plus, so that we can provide
the industry with a free trade publication, with added services.
-
Pack-plus
will continue to be published and available to subscribers FREE OF
CHARGE.
From now on
Pack-plus will be published fortnightly;
You told us that
publishing weekly was too often, and publishing monthly was too
infrequent.
-
Our Directory,
Events, and Courses Listings will all be listed
FREE OF CHARGE.
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We will publish all
the Packaging Industry News and Announcements FREE OF CHARGE.
Pack-plus has been
established since 2003 and is a lean operating machine. We have been able
to continue since operating costs are much lower than traditional
publications with greater overheads.
Needless to say, we
have to make it worth our while, so we offer a number of marketing
opportunities at unbeatable costs:
-
We can send your
Press Releases directly our readership at a fraction of the normal cost
for such a mailing.
-
Business Directory,
Event and Courses Listings can be enhanced for a very modest charge.
-
The cost of
advertising on our website and newsletter is less than you think.
-
We will provide you
with promotional offers at the best prices available.
We will continue to
support the Packaging Industry and in return we hope that you will see
that we offer a reasonable priced and well targeted marketing
vehicle within the Packaging Industry.
Follow the
following links to send us all your details, which we will publish FREE OF
CHARGE
If you wish to take
advantage of our marketing services or enhance your listings,
Contact Peter
Harding: e-mail
Peter@Pack-plus.co.uk or
tel: +34 966 185 255
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